Hook Formulas & Closures
Reusable opening lines and closing lines, by content type
160Video structure & motion
Hooks, closures and the motion rules for moving brand assets — how the intro sting and scene transitions behave.
Motion Guidelines
How thumbnails, reels, and intros/outros move — rules, not vibes
Motion Demo — Intro Sequence
Live loop: bar draws in → kicker wipes → title wipes → index counts up → CTA pulses
Motion Demo — Bar-Wipe Transition
Live loop: brand-500 bar sweeps full-frame to reveal the next scene