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The professional-feed variant: hook-first text posts and carousel PDFs cut from the same weekly asset as the Instagram carousel.
Post anatomy
LINE 1–2 | The hook — these are all that shows before “…see more.” Payoff or mistake first, exactly like a video hook. No hashtags here. |
BODY | 3–7 short lines, one idea per line, blank line between each. Numbered steps use the mono-index voice: 01, 02, 03. |
IMAGE | One branded visual: a thumbnail-style card (1200×627) or a carousel PDF reusing the Instagram post styles at 1080×1350. |
CLOSE | One link (lesson or roadmap), then at most 3 hashtags. |
Rules
- Same weekly slot as the Friday carousel — one asset, two crops.
- Sentence case, no emoji walls — one glyph max, and only as a bullet.
- Carousel = the lesson's numbered steps, one step per slide, brand card style.
- Never post a bare external link with no visual — the branded card is the point.
- Don't restyle per post: the templates on the Thumbnails and Instagram pages are the only looks.